SAHAR was founded in 2012 to create unique multifunctional exotic designs which will last for years always using the best materials in the market. Each collection is inspired by the diverse cultures of the world. 
Sahar is the creation of the Arabic-English-Brazilian designer, Samantha Araujo Harding, born in Dubai and raised in the United Arab Emirates then moving to Rio de Janeiro to live the lifestyle of the carioca. Passionate about the beach and sea since she was a child, she awakened the desire to create something different and long lasting, inspired by her travels around the world. Samantha is currently chasing the sun with her mission to make all women feel exotic, elegant and comfortable with her designs.
Exotic, classic, multifuctional and unique. Sahar is for the women who are always seeking the sun, fearless dreamers who desire beauty in any form.
Just in time for summer, the SAHAR BRAZILIAN SPIRIT brings innovation and inspiration into every piece, for women of all tastes. ​All the designs are currently being handmade on a low scale, which provides exclusivity to our clients. We are a SLOW FASHION company not following the the fast fashion pace of the world.


Many of the businesses we work with are small and family owned based mainly in the large communities also known as the favelas of Rio de Janeiro, they all share our beliefs about quality, ethical working practices and environmental responsibility. At Sahar we have always aimed to make products of lasting quality – the opposite of ‘fast fashion’. We believe that responsible manufacturing is a true mark of excellence.

 We remain committed to this philosophy today, valuing timeless style over short-term trends. We create clothes that will last and we prefer to use natural, organic and recyclable materials whenever we can. We constantly review everything we do to reach the highest environmental standards.